Just a quick example of Less is More photography. Shot this on assignment to provide Herbal Life account exec a series of portraits for her promotional materials. After shooting the traditional studio photos I took her outside and shot her from the North side of the property insuring that the sun at about 2:30 PM would be at her back. I used a whit Larson 4′ x 6′ reflector at camera right to bring back shadow detail in her face. The reflector I use was custom made for my by Larson to give me a soft white on one side and bright silver on the other. Placing the camera on aperture priority allowed my 70-200mm lens to make sure the background would go out of focus. And, notice the beautiful catchlights that give life to the photo. No hassle photos made for a nice addition to the earlier studio portraits.